The campaign follows similar ones from competing brands Adidas, which brought on Snoop Dogg , and Vans' recent "Off the Wall" campaign . In an interview with Business Insider, Converse chief marketing officer Julien Cahn said: "Our marketing is not for the sake of going after the competition, it's the way we've been behaving as a brand for many, many years." The Converse All Star basketball shoe was launched in 1917 by the Converse Rubber Shoe Company. In 1923 the company brought in a basketball player, Charles H. "Chuck" Taylor, who walked in and complained of sore feet. Converse hired him as an ambassador to promote the shoes across the US. Mario Tama/Getty Images Today the company doesn't produce performance basketball shoes anymore and has instead become a pop-culture icon. The instantly recognizable shoe is worn by celebrities, models, athletes and can regularly be seen in movies, music videos, and on TV. "The Chuck is probably the most important sneaker ever in รองเท้าแฟชั่นผู้หญิง พร้อมส่ง terms of legacy, what it means, the way it's attached to the key moments in youth culture for the last couple of decades," Cahn said. Converse His strategy has been to build on the culture the sneaker already has. The "Forever Chuck" campaign and the particular choice of talent partnerships are one example of how Converse wants to grow its brand. "We want to work with people that are, I prefer the word daring to rebellious, that's super important to รองเท้าแฟชั่นผู้หญิง สวย ๆ us," Cahn said.
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